Actually there are a few reasons. For starters, it's a fast-paced, exciting sport with a lot going on in a beautiful setting. What really appeals to me is that the Tour De France, which occupies my July, is a team-based competition. As any winner would tell you, they couldn't have done it without the team. This is really true. The peloton, the group that makes up most of the riders going en masse, has a distinct culture governed by its own informal norms. Teams both work together and compete against each other (sometimes simultaneously) in the context of this culture and the official rules. Their goal is to help their team leaders win. All this is quite the fix for a culture and organizational dynamics nut like me. I'm fascinated by all that and the race's rich history, good and bad.
Despite all this, I know that not everyone shares this same passion for spectating this sport, so I keep my tweets to a minimum. Still, for the two posts (and their links) below, everyone can learn something and be inspired by the analogies that can be made from cycling. After all, what better way to describe the ups and downs of life than this course from the Tour?