Here's a Co.- interview for the culture cynics - the question for them, either now or in the future, is: "How's that working out for you?"
Design of Work Experience (DOWE) is for those that are:
1) open to trying different things to get different results
2) care about people & culture
There may be lots of valid reasons and experiences that lead to cynicism about culture, but the best cynics are the ones who are open-minded.
I've been asked by a number of startup CEOs about when they can/should begin to think about culture. My answer has always been that if you have a business strategy in place, then you have enough to begin your culture. You don't need a large staff before you can do culture work. I might even argue that by then it would be late. Here's the thing: culture can either enable your business to be successful, or impede it. Designing, realizing, and managing the culture is as essential as setting up business operations. It is never too early. Founders should take the opportunity whenever they can--after all, do they expect to get less busy?
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