“It's not enough for companies to vie for top talent with the same desirable cultural traits,” says Karen Jaw-Madson (@KarenJaw), principal of Co.- Design of Work Experience. “An organization must make clear what makes them uniquely differentiated and special in both word and deed.”
In other words, make sure your company culture is genuine so that the values you articulate match the lived experience. When you can do that, Jaw-Madson says it can attract and retain the right talent – the kind that will thrive in your culture.
The takeaway: The competition for quality employees can be fierce, but the winners are the business owners who find skilled people who also fit their culture. Create a workplace that makes them say, “I want to be part of that.”